Why learning awareness?

Humans are learning longer and more intensively than ever before in history.
And now, intelligent machines have joined the race.

Both are relentlessly transforming data into what we hope becomes knowledge.

Today, humans are learning with the help of machines—machines trained on the outputs of other humans and even other machines.
Yet, the fundamental laws governing this complex network of knowledge generation – comprising both humans and AIs – are still barely understood.

This lack of understanding lies at the core of many of today’s societal problems:

• Synthetic content and deepfakes
• Disinformation and propaganda
• Over-reliance on AI
• AI bias and discrimination
• Distorted perceptions of social groups and societal developments
• Distorted self-image

If these issues are not addressed quickly and effectively, they could pose a serious threat to humankind.

But:
Situational behavioral recommendations alone are largely ineffective.

A deeper understanding of the underlying mechanisms – in both humans and machines – is essential to equip citizens for the challenges of an accelerating future.