
Why learning awareness?
Humans are learning longer and more intensively than ever before in history.
And now, intelligent machines have joined the race.
Both are relentlessly transforming data into what we hope becomes knowledge.
Today, humans are learning with the help of machines — machines trained on the outputs of other humans and even other machines.
Yet, the fundamental laws governing this complex network of knowledge generation – comprising both humans and AIs – are still barely understood.
This lack of understanding lies at the core of many of today’s societal problems:
- Synthetic content and deepfakes
- Disinformation and propaganda
- Over-reliance on AI
- AI bias and discrimination
- Distorted perceptions of social groups and societal developments
- Distorted self-image
If these issues are not addressed quickly and effectively, they could pose a serious threat to humankind.
But: situational behavioral recommendations alone are largely ineffective.
A deeper understanding of the underlying mechanisms – in both humans and machines – is essential to equip citizens for the challenges of an accelerating future.

What we do
We are committed to improving learning awareness among the public in a variety of ways:
- Promoting public awareness of this increasingly important topic
- Creating interactive learning experiences (in the form of digital and analog serious games) and other training materials for teenagers and adults, enabling a global audience to engage with the subject.
All materials will be published under open-source licenses and in all major languages - Fostering a deeper understanding of these processes by supporting research
How we intend to achieve our goals
- Implementing an effective public relations strategy
- Becoming a competent, innovative, and creative hub for content creation
- Implementing a fast-paced production process
by leveraging AI to automate workflows - Cooperating with leading research facilities
